Posts Tagged ‘newsletter’

Best Newsletter Content

March 1, 2010

The main focus of your content should be newsworthy information. If your email is just one big ad, customers will recognize it as such and avoid it like the plague!  By providing good content, you will keep the customers coming back and begin building those all-important ongoing relationships. Here are some suggestions for determining content:

• What are the top five questions that customers or members ask you?

• Who are some interesting customers, members, volunteers or employees?

• What problems are your customers facing?

• What information do you have that would help your customers and members see you as an expert?

• Have you been to any trade shows or conferences lately?

• Have any customers said nice things about you lately?

• What is something new or important that your current customers would benefit from hearing?

For more a more detailed explanation of this list, download a complete Newsletter Best Practices Guide Here.

Getting the most out of your Newsletters

March 1, 2010

Newsletters are a great way to reach out to your clients and prospects. They help you stay in touch and build relationships while providing useful information that will encourage recipients to look around your website and, better yet, give you a call. However, most inboxes today are flooded with “newsletters” and many people overlook them without even reading or they are caught by a Spam filter. So you’re wondering how to get past these obstacles? We’ve put together a checklist for Newsletter Best Practices so you see results from your email marketing campaigns.

• Call it something other than newsletter

• Reference everyone in your target audience

• Link to the best landing page on your website to address their interests or concerns

• Distribute emails in the middle of the week and late morning to early afternoon

• Include Your Privacy Policy

• Be Sure To Include An “Unsubscribe” Link

• Stay Away From Words That Set Off Spam Filters

• Include case studies, “how-to” article or tips, or a column by a guest writer

• Keep it to three to five concise articles

• Provide archived copies on your web site

• Provide contact information on the newsletter

• Call special attention to your current promotion or theme

For more a more detailed explanation of this list, download a complete Newsletter Best Practices Guide Here.