Posts Tagged ‘email’

Getting the most out of your Newsletters

March 1, 2010

Newsletters are a great way to reach out to your clients and prospects. They help you stay in touch and build relationships while providing useful information that will encourage recipients to look around your website and, better yet, give you a call. However, most inboxes today are flooded with “newsletters” and many people overlook them without even reading or they are caught by a Spam filter. So you’re wondering how to get past these obstacles? We’ve put together a checklist for Newsletter Best Practices so you see results from your email marketing campaigns.

• Call it something other than newsletter

• Reference everyone in your target audience

• Link to the best landing page on your website to address their interests or concerns

• Distribute emails in the middle of the week and late morning to early afternoon

• Include Your Privacy Policy

• Be Sure To Include An “Unsubscribe” Link

• Stay Away From Words That Set Off Spam Filters

• Include case studies, “how-to” article or tips, or a column by a guest writer

• Keep it to three to five concise articles

• Provide archived copies on your web site

• Provide contact information on the newsletter

• Call special attention to your current promotion or theme

For more a more detailed explanation of this list, download a complete Newsletter Best Practices Guide Here.